Digital Transformation = Digital Marketing = EA
I have heard the term Digital Transformation thrown around at a few different conferences and struggled to understand the term in whole. The first time I heard the term I thought maybe it was someone being cute trying to rename EA to make it sound sexier. Here are a couple definitions of Digital Transformation:
- ("Digital transformation: online", n.a) says, Digital transformation is the profound and accelerating transformation of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way.
- (Wikipeda, n.a.) says, Digital Transformation is the change associated with the application of digital technology in all aspects of human society.
- (Westerman, Bonnet & McAgee, 2014) say, Digital transformation is the use of technology to radically improve performance or reach of enterprises.
Looking at Digital Transformation and EA, (Stender, 2015) focus on the "data" aspect of digital and goes on to say "digital is about the creation of data from hardware and software; digital is about the intelligent transportation of data; and digital is about the use of data to power smart industries." With that definition is seems that Digital Transformation would be more an aspect of EA then a competing factor.
References
Digital transformation: online guide to digital business transformation, (n.a.). Retrieved December 4, 2016 from http://www.i-scoop.eu/digital-transformation/
Digital transformation (n.a.). Retrieved December 4, 2016 from https://en.wikipedia.org/wiki/Digital_transformation
Westerman, George., Bonnet, Didier. & McAfee, Andrew. (2014). The Nine Elements of Digital Transformation. Retrieved December 4, 2016 from http://sloanreview.mit.edu/article/the-nine-elements-of-digital-transformation/
Stender, Morten. (2015). Digital Transformation - is it any different from EA or Digital Marketing. Retrieved December 4, 2016 from https://www.linkedin.com/pulse/digital-transformation-any-different-from-ea-morten-stender?redirectFromSplash=true
Sketching A Roadmap for Enterprise Architecture
I found this webinar by (Evans, 2016) to be very interesting in helping understand EA and how digital disruption affects it. The webinar helps understand the different aspects of digital disruption and how it changes the business model it is working with. He talks about how digital disruption occurs as the business model level.

Another key point was the different life-cycles we need to be aware of. The touches on the idea that business models have cycles and he states that is key because business models are not always thought of as having a life-cycle.

Evans also talks about how digital is an important aspect because it accelerates the rate of disruption. He also talks about how digital shifts the control to the consumer this demands the enterprise to change. Digital is also more about social and big data.

Evans also talks about how the architect will be important in digital disruption because they have a deep understanding of business capabilities and technology. He also touches on how a new architect job family is starting to develop.

Here are some takeaways from the article about the webinar itself.
- Business models do not last as long as they used to – and digitization accelerates disruption and rapidly shortens the cycle;
- Every CEO in every organisation must come to terms with digitization and its effects, such as how:
- it will affect their industry and competitive position;
- their own organisation can leverage digital capabilities.
- Understanding existing and required business capabilities (people, process, technology and information flows) is extremely useful when contemplating candidate business models – if not flat-out necessary;
- A new architecture job family is emerging to support disruptive strategy and business model innovation;
- The emerging job family is taking EA from ‘EA = Business Architecture + Enterprise-wide IT Architecture (EWITA)’ to ‘EA = Business Design’;
- This new approach to enterprise planning, which unifies business architecture and the traditional world of EA, also recognises the importance of value discipline alignment for business model and capability orientation;
- Organisations (and architects) must now think about Enterprise Lifecycles and seek to harmonise and synchronise the commissioning and decommissioning of business capabilities to bring new products to market, manage the business model portfolio and support the continual development of the brand platform – and the broader enterprise as a going concern.
Evans, Hugh. (2013). Webinar: Sketching a Roadmap for EA in the Age of Digital Disruption. Retrieved on December 4, 2016 from http://enterprisearchitects.com/webinar-sketching-a-roadmap-for-ea-in-the-age-of-digital-disruption/
Innovation
Innovation seems like an easy thing and I feel like most people think they are being innovated when however they are just doing the same things in a slightly different manner. I didn't have a single article for this, instead I decided to compile a few sites and thoughts that can help us be more innovative.
One thought to be more innovative is to get into the mind of someone that is being innovative. Here is a like to a sight that called out the top 25 most influential innovation blogs and experts to follow in 2015.
http://www.improvides.com/2014/12/21/top-25-innovation-blogs-experts-2014-winners/
Here are some tips for improving your innovation:
- Shapiro (2012)
- The brain wants pains solved first. Be the aspirin.
- Expertise is the enemy of innovation. Keep looking, don’t stop with the obvious answers.
- The brain wants solutions, not problems. Ask better questions.
- The brain craves commonality. Work with people who are not like you.
- The brain sees what it believes. Get someone to play devil's advocate.
- Your brain only sees a fraction of reality. Purposefully retrain the brain.
- The brain thinks to much. Quiet the judgmental part of your brain through meditation, yoga, showering or any other relaxing activity.
- Acton (2015)
- Turn "Can't" Into "Can If". Next time instead of saying "We can't because…" try "We can if…" instead.
- Access Your Assets. Think about more than just the assets you own, what about the ones you have access to.
- Ask Impossible Questions. Impossible questions turbocharges creativity and catapults us into problem solving mode instantly.
- Put Constraints on Yourself. Task can easily slide if you don't put constraints on them. Limit time, money or resources to help drive things.
- Su (2011)
- Persistence. It takes hard work and determine to bring something to life.
- Remove Self-Limiting Inhibitions. Be open to new ideas and solutions without setting limits.
- Take Risks, Make Mistakes. Don't be afraid to fail, learn from your mistakes.
- Escape. Relax and you will find some of your best ideas.
- Writing Things Down.
- Find Patterns & Create Combinations. Ideas come from other ideas.
- Curiosity. Practice seeing things differently.
References
Shapiro, Stephen. (2012). 7 Ways to Outsmart Your Brain to Be More Innovation. Retrieved December 4th, 2016 from https://www.americanexpress.com/us/small-business/openforum/articles/7-ways-to-outsmart-your-brains-wiringand-become-more-innovative/
Acton, Annabel. (2015). 4 Incredibly Simple Ways to Become More Innovative. Retrieved December 5th, 2016 from http://www.inc.com/the-muse/4-simple-ways-to-become-more-innovative.html?cid=readmore
Su, Tina. (2011). 7 Habits of Highly Innovative People. Retrieved December 5th, 2016 from http://thinksimplenow.com/creativity/7-habits-of-highly-innovative-people/





